Hi, I'm Baruch

A German product designer based in NYC.

I'm working on the product experience at Perlego and I like to explore visual ideas for our digital tomorrow.

At a young age, I was fascinated by print design. I analysed the layout of brochures, and created magazines with a typewriter and cut-out images. Later this passion moved into the digital space with the creation of blogs for my favourite music genres. Once I finished high school, my love for web design secured me a steady stream of freelance projects. Over the years, my interests expanded to graphic, UX, and motion design.

I currently live in New York, and work as a product designer at Perlego. If you can't find me behind my screen, I enjoy riding my bike, taking photos and going to concerts.

2006

Early
Days

I started dabbling with HTML and CSS to build simple websites and customise blog layouts.

2009

Graphic
Design

With the rise of skeuomorphism, I got interested in creating graphics in Photoshop and Illustrator. Later this interest developed into learning the underlying principles of graphic design.

2012

Web
Design

After high school, I started turning my passion for web design into a freelance business.

2018

UX
Design

I shifted from designing websites to designing native iOS/Android apps and learned how to conduct UX research.

2020

Motion
Design

Adding motion and 3D design to my toolkit helped me better direct attention and show causality between screens.

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