For the launch of Perlego’s AI-powered smart search, I designed the animation used on the homepage, in onboarding, and across social channels. The goal was to make the feature easy to understand at a glance, showing how users can switch search modes, type academic questions directly, and get results with highlighted excerpts. I narrowed the storyboard down to three key moments and built assets that could adapt to different aspect ratios, so the animation worked consistently across formats. The final loop is simple, clear, and engaging, capturing the value of the feature in just a few seconds and tying together its launch campaign.