To support the full rollout of Everand’s AI-powered recommendations assistant, I designed a loopable animation for use across product and marketing channels. The animation was built to clearly explain the feature without needing any text. It starts by showing where to find the assistant, then demonstrates how easy it is to use - just type a message. It ends with a quick preview of the personalized book suggestions users can expect. To keep the animation smooth and pleasant to watch on repeat, each screen gently pushes the next one up, creating a seamless loop.